Showing posts with label Subaru. Show all posts
Showing posts with label Subaru. Show all posts
Monday, June 27, 2016
Thursday, June 23, 2016
How used car salesmen earned that bad rep, one example: Great Buys Auto Sales in Lower Sackville, just up the 102 from Halifax, Nova Scotia, (that name alone is a red flag)
Somehow this kid outwitted his mom and convinced her to buy him this $26.5 thousand dollar Subaru WRX Sti.
So, proof enough that she's not to sharp... buying her kid a rocket like that? Not smart.
6 weeks after buying the car, it had a complete engine failure. Well, no shit. It wasn't being driven by a little ol lady to church and the drug store, not before it was sold used, and certainly not after this kid got the keys to it.
But that complete engine failure was what occurred that caused Sharon to get educated on the used car game.. and the scuzball that sold her the car, Darren Blumenthal.
See, the used car lot isn't in his name. Red flag #2! It's in his wife's.
He already has 4 court decisions against him, grand total of about $12,300. Red flag #3
He hasn't had a real job, he's just worked at used car lots. Red flag #4
Great Buys Auto Sales has an "F" rating at the Better Business Bureau of Atlantic Canada where there are five complaints against the business. Red flag #5!
http://www.cbc.ca/news/canada/nova-scotia/great-buys-lower-sackville-darren-blumenthal-1.3647760
Coincidence, another Subaru was sold at Great Buys Auto Sales, and one week after purchase the buyer was laid off from work, and because Darren had told the buy he'd buy it back for any reason, they took it back. And that is when, surprise- surprise, they found what a scuzball they were handing the car back to. He didn't pay off the loan, the car has disappeared say the cops, and the buyer is still stuck with the full cost of purchase to pay... but doesn't have the car.
http://www.cbc.ca/news/canada/nova-scotia/used-cars-fraud-1.3645629
Thursday, May 26, 2016
Subaru decided to market directly to lesbians... no joke. Lesbians are 4 times more likely to buy a Forrester
Rather than compete directly with Ford, Toyota, and other carmakers that dwarfed Subaru in size, executives decided to return to its old focus on marketing Subaru cars to niche groups instead of fighting every other car company over the same demographic of white, 18- to 35-year-olds living in the suburbs.
Which led Subaru to the 3rd rail of marketing: They discovered that lesbians loved their cars.
Lesbians liked their dependability and size, and even the name “Subaru.”
‘Subaru’ is the Japanese name for the Pleiades, a six-star constellation. It was chosen to represent how six Japanese companies had merged to form Fuji Heavy Industries. But in English, the constellation is also known as the Seven Sisters—the same name as a group of American women’s colleges.
This was the type of discovery that the small, struggling automaker was looking for. So Subaru decided to launch an ad campaign focused on lesbian customers. It was such an unusual decision—and such a success—that it pushed gay and lesbian advertising from the fringes to the mainstream.
If you’ve ever wondered why people joke about lesbians driving Subarus, the reason is not just that lesbians like Subarus. It’s that Subaru cultivated its image as a car for lesbians.
http://priceonomics.com/how-an-ad-campaign-made-lesbians-fall-in-love-with/
http://www.autonews.com/article/20040621/SUB/406210701/marketing:-subaru-expands-its-association-with-gay-lesbian-groups
Which led Subaru to the 3rd rail of marketing: They discovered that lesbians loved their cars.
Lesbians liked their dependability and size, and even the name “Subaru.”
‘Subaru’ is the Japanese name for the Pleiades, a six-star constellation. It was chosen to represent how six Japanese companies had merged to form Fuji Heavy Industries. But in English, the constellation is also known as the Seven Sisters—the same name as a group of American women’s colleges.
This was the type of discovery that the small, struggling automaker was looking for. So Subaru decided to launch an ad campaign focused on lesbian customers. It was such an unusual decision—and such a success—that it pushed gay and lesbian advertising from the fringes to the mainstream.
If you’ve ever wondered why people joke about lesbians driving Subarus, the reason is not just that lesbians like Subarus. It’s that Subaru cultivated its image as a car for lesbians.
http://priceonomics.com/how-an-ad-campaign-made-lesbians-fall-in-love-with/
http://www.autonews.com/article/20040621/SUB/406210701/marketing:-subaru-expands-its-association-with-gay-lesbian-groups
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