Showing posts with label advertising. Show all posts
Showing posts with label advertising. Show all posts
Monday, August 1, 2016
Wednesday, July 13, 2016
Thursday, July 7, 2016
Wednesday, July 6, 2016
Hurst Rescue System 1 Gremlin
George Hurst had the idea of creating a vehicle that could be used to transport his Hurst Rescue Tool, nicknamed ” The Jaws of Life” and other equipment to aid race car drivers in the event of a crash that caused entrapment of the driver. For this job he chose the AMC Gremlin. The Hurst Rescue System 1 was a complete rescue package equipped with firefighting, first aid, a 1000 pound winch and even a stretcher.
When members of the all volunteer squad Murray County Rescue in Chatsworth Georgia heard about the Hurst System 1, they contacted the company and a prototype was brought to be checked out.
After seeing the “jaws” in action on some junk cars, the decision was made to buy the whole deal. Not being funded by any government, money had to be raised, lots of money, the cost was over $11,000 dollars and we’re talking about 1973.
They held bake sales, yard sales, boot drives and took donations to come up with the money. Once delivered, they had the only rescue tool in North Georgia and went a few trips into surrounding counties to aid in some really bad accidents. The car has a 15,170 original miles on it.
The Gremlin was taken out of “first out” status in 2002 due to requirements by the State of Georgia for certified crash rescue vehicles. The little car just can’t hold everything on the check list. It takes a one ton truck now to do the same job the Gremlin did for years.
https://www.facebook.com/MurrayCountyRescue
Friday, July 1, 2016
clever advertising car
Thursday, June 23, 2016
Friday, June 17, 2016
Monday, June 13, 2016
Tuesday, May 31, 2016
Thursday, May 26, 2016
Subaru decided to market directly to lesbians... no joke. Lesbians are 4 times more likely to buy a Forrester
Rather than compete directly with Ford, Toyota, and other carmakers that dwarfed Subaru in size, executives decided to return to its old focus on marketing Subaru cars to niche groups instead of fighting every other car company over the same demographic of white, 18- to 35-year-olds living in the suburbs.
Which led Subaru to the 3rd rail of marketing: They discovered that lesbians loved their cars.
Lesbians liked their dependability and size, and even the name “Subaru.”
‘Subaru’ is the Japanese name for the Pleiades, a six-star constellation. It was chosen to represent how six Japanese companies had merged to form Fuji Heavy Industries. But in English, the constellation is also known as the Seven Sisters—the same name as a group of American women’s colleges.
This was the type of discovery that the small, struggling automaker was looking for. So Subaru decided to launch an ad campaign focused on lesbian customers. It was such an unusual decision—and such a success—that it pushed gay and lesbian advertising from the fringes to the mainstream.
If you’ve ever wondered why people joke about lesbians driving Subarus, the reason is not just that lesbians like Subarus. It’s that Subaru cultivated its image as a car for lesbians.
http://priceonomics.com/how-an-ad-campaign-made-lesbians-fall-in-love-with/
http://www.autonews.com/article/20040621/SUB/406210701/marketing:-subaru-expands-its-association-with-gay-lesbian-groups
Which led Subaru to the 3rd rail of marketing: They discovered that lesbians loved their cars.
Lesbians liked their dependability and size, and even the name “Subaru.”
‘Subaru’ is the Japanese name for the Pleiades, a six-star constellation. It was chosen to represent how six Japanese companies had merged to form Fuji Heavy Industries. But in English, the constellation is also known as the Seven Sisters—the same name as a group of American women’s colleges.
This was the type of discovery that the small, struggling automaker was looking for. So Subaru decided to launch an ad campaign focused on lesbian customers. It was such an unusual decision—and such a success—that it pushed gay and lesbian advertising from the fringes to the mainstream.
If you’ve ever wondered why people joke about lesbians driving Subarus, the reason is not just that lesbians like Subarus. It’s that Subaru cultivated its image as a car for lesbians.
http://priceonomics.com/how-an-ad-campaign-made-lesbians-fall-in-love-with/
http://www.autonews.com/article/20040621/SUB/406210701/marketing:-subaru-expands-its-association-with-gay-lesbian-groups
Friday, May 20, 2016
Thursday, May 19, 2016
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